Australia’s Green Cauldron, the Great Barrier Reef and the Wet Tropics are three of the 16 recognised places in Australia offering outstanding natural beauty and cultural significance under Australia’s National Landscapes Program – a cooperative partnership between tourism and conservation agencies that is being implemented at the national, state and local levels.
In 2006, Tourism Australia and Parks Australia formed a partnership based on tourism and conservation, to identify Australian iconic landscapes which capture and promote areas of outstanding natural beauty and cultural significance. This partnership saw the creation of Australia’s National Landscapes Program, an initiative that aims to achieve conservation, social and economic outcomes for Australia and its regions via the promotion of outstanding nature-based tourism experiences.
The then called “Mount Warning Wollumbin Caldera Region” was accepted into the Australia’s National Landscapes Program in November 2007. After an extensive branding process, Australia’s Green Cauldron was born and the Program was officially launched at the Australian Tourism Exchange in June 2008.